How To Create High-Converting Landing Page With Gutenberg
Gutenberg is the default page builder that comes with WordPress. If you’re looking to create a high-converting landing page, Gutenberg has almost everything that you need.
For those who don’t know, Gutenberg is a block editor that you can use to easily create different types of landing pages. If you’re using a theme like Nexter or any other, Gutenberg gives you the option of customizing it however you see fit.
What is a Landing Page?
A landing page is any specific page that you create for a particular segment of your audience. They “land” on it from different sources, including social media platforms, via email, or organically via a search result on Google.
Landing pages are different from home pages because they highlight specific pointers that only a specific part of your audience would be interested in.
This means that you can customize your message and tailor it to appeal to a specific part of your target market.
Why Use Gutenberg to Create High-Converting Landing Pages?
Gutenberg is the default page editor that ships with WordPress. It is a block editor, so there’s no need for you to insert code.
With Gutenberg, you just need to insert different blocks, customize them however you see fit, and then move around your page.
There are a host of different blocks included in WordPress, and you can always add more functionality using additional packages. The Plus Addons for Gutenberg are an excellent option, and greatly improve the functionality that Gutenberg brings to the table. For instance, here are just some of the many additional blocks you get if you choose the Plus Blocks for Gutenberg:
How to Build a Landing Page Using the Gutenberg Block Editor
Now that you know the basics, it’s time to start creating your high-converting landing page. Let’s get started!
1. What’s Your Target Market?
Before you start designing the page, it’s important to figure out your target market. You need to know exactly what you’re pitching, who you’re pitching to, and more importantly, you need to know their pain points.
The first step is all about planning; you need to have a clear idea in your mind about your target audience and what they’re going to search and how you’re going to pitch to them.
It doesn’t matter how good your landing page is if you don’t know your audience’s pain points and how to appeal to them.
2. Plan the Landing Page’s Layout
The next step is to plan the layout of your landing page. The extent of customization will depend on the theme you’re using.
Of course, with Gutenberg, you can always move blocks around and make as many changes as you see fit until you’re happy with the layout.
Once you’ve designed the layout, the next step is to choose a color scheme. This is necessary for creating a brand persona. The colors you choose can have a major impact on the way your website looks, so it’s important to choose carefully.
The Columns block, the Image block, and the Paragraph block are commonly used blocks in Gutenberg that can help you customize the layout of your website.
3. Write Good Copy
You can’t create a high-converting landing page if you don’t write a good copy. It just doesn’t work. The content you add to your website plays an incredibly important role.
It’s the first thing that people are going to look at when they land on your website, and if it’s not convincing, they’re simply going to move away.
For starters, you need to structure your content properly. This means using the following:
- Headings (H1, H2, H3, and H4s)
- Use of styling (bold, italics, or underlining specific words)
- Using block quotes to add more emphasis on specific words
- The use of bulleted lists or numbers
Adding headings in Gutenberg and other styling elements is incredibly easy. All you have to do is to click on the “+” sign at the end of each block, and simply choose from headings or block quotes, or lists.
Using the same toolbar, you can bold specific words, italicize them, or underline them. When writing content for your landing pages, make sure you also add images to break the text.
4. Use a CTA Banner
A landing page is incomplete without a CTA banner. If you want people to convert, you need to add several calls-to-action buttons. For instance, The Plus Blocks for Gutenberg lets you choose from different CTA banners. Here are a few examples:
However, by default, CTA banners aren’t readily available in Gutenberg’s list of blocks. But, with the Plus Addons for Gutenberg, you can easily add more blocks, including a CTA banner, as shown below.
Gutenberg, though, does have these buttons that you can add as CTAs to your landing pages. It’s hard to really put into words how important CTAs can be for improving conversions. If you go with The Plus Blocks for Gutenberg, you can choose from different button styles, such as:
There are advanced button designs available too, such as:
5. Create a Responsive Landing Page
If your website isn’t responsive, it’s not going to rank very well. More importantly, you’re going to lose out on a bunch of conversions too.
More and more people now use mobile devices to stay connected. It’s important for you to make the design responsive, so you can attract more people.
Thankfully, Gutenberg lets you easily view your page for different devices, ranging from tablets to mobile devices. This makes it easy for designers to review how the page will look on different devices.
It’s a great way to make adjustments and changes to your website and preview how they’ll appear on different devices.
Additional Things to Keep in Mind
Largely, creating a landing page is all about your design choices. It’s about creating content and writing copy that prioritizes the needs of your clients and targets their pain points, as we’ve discussed.
However, if you review some of the top high-converting landing pages, you’ll realize that most of them have some similar features, which I’ll discuss below.
- They all feature excellent copy. You need to be very clear and concise with your choice of words. Make sure that your content clearly highlights what you’re trying to say.
- Is the value proposition clearly defined? More importantly, you need to make sure that you clearly define the value proposition on your landing page.
- Does the hero fold catch attention? If the hero fold isn’t immediately attracting attention, you need to make some changes. Otherwise, your bounce rate is going to skyrocket.
- Look good on all devices. Responsiveness is key if you want to attract a wider audience. It’s necessary that your page looks great on different devices.
Creating a High-Converting Landing Page Isn’t Difficult
Remember, creating a high-converting landing page doesn’t have to be very complicated. There are tons of native Gutenberg elements that you can use to enhance your page’s functionality. And, along with the Plus Addons for Gutenberg, you can improve its performance greatly, adding more than 35 additional free blocks, 15 freemium blocks, and more than 30 Pro blocks to really create a unique design!